4 Ways a Personal Branding Photography Session Will Set You and Your Business Apart.

  1. Your first impression will be stunning and magnetic. When a potential client comes to your website, whether it’s fair or not, many decide to stay or leave within seconds based upon their first impressions, and this includes your pictures. How much more likely will it be for them to stay, if they see beautiful and professional imagery, instead of tacky and amature pictures. Have you ever been browsing homes on Zillow and come across a set of low quality, dark, and grainy pictures? You quickly move on because it gives you an ire and uncomfortable feeling. Then you move onto another set of professional, bright, crisp and clean set of pictures that make you want to jump in the car and take a tour of the home. The pictures invite you to look further and often times, buy. The same is true for professional branding pictures. Assuming you choose the right photographer, they will make you look your best and cause potential clients to look further into what you have to offer.
  2. It will create trust and make your online presence personable. When a potential client sees crisp, clean, bright, positive, and smiley pictures of you and your brand, they will feel like they’ve already started getting to know you. You can have the best product or service in the world, but if people don’t trust you, they’ll run away and you’ll lose their business. A personal branding session will make your online presence welcoming. People are emotional beings to their core. If they don’t get a good “feeling” in your online presence, they’ll likely go elsewhere, even if logically, you are the best at what you do.
  3. It will show that you are more likely to serve your clients well. Solely the fact that you had professional pictures taken will show potential clients that you take your business seriously. It shows that if you are able to take care of your business in a professional way, you are more likely to take care of them in a professional way as well. As a branding photographer myself, I have observed that there is a common thread that runs through almost every person that has come to me for a branding session. That is, that they are already very successful. Successful people know that their online presence, matters.
  4. You will stand out. Most people don’t want to go through the effort and investment of taking professional pictures, which leaves them blending into the crowd. Professional branding pictures are more rare, and thus will make you stand out.

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